As one of the Directors of IB Group, Ms. Afra Aziz is responsible for setting innovative marketing and sales strategies in IB Group’s Poultry Retail division besides overseeing the policies and guidelines for ABIS Hospitality. She believes empathy is a valued currency in creating bonds of trust between an employer and employees. Her acumen of spotting the right people at the right time in the right place has continuously helped IB Group to sustain healthy business relationships in the hospitality sector.